Aftersales Business Development & Marketing

BMW Winter Wheels & Tires for the new F10 5 Series

We would like to provide you with the accessory part numbers on the winter wheel and tires designed specifically for the new F10 (528i & 535i) 5 Series vehicles. For customers purchasing a new vehicle without the xDrive option that also have to drive in areas where they may experience winter conditions, BMW Winter Wheels and Tires offer a great alternative for providing the necessary winter driving performance. This BMW winter wheel and tire offers the perfect balance between form, fit & function, while offering a beautiful style rim with an excellent performing winter tread design.

Product Highlights / Benefits:

BMW Winter Tires offer customers a more aggressive tread pattern to maximize contact with the road surface thus helping to increase traction.

• This winter wheel has a great looking alloy rim and is offered at a very, very reasonable price point ($495.00 MSRP x 4 = $1,980.00).
  
• BMW approved tire star marking.
  
• The mountain/snowflake mark indicates the tire meets specific snow traction performance requirements for severe winter conditions.
  
• Special rubber compounds enable the tread to remain soft and flexible at low temperatures.
• Sophisticated tread design with interlinking ribs offers improved grip on ice and snow.
  
• Both mounted and un-mounted 17” winter tires are offered.
  
• Wheel and Tire is already mounted and high speed balanced.

Tips for promoting this accessory:

As you know it’s all how you present it to the customer.

• Winter wheels and tires offer customers similar winter driving performance when compared to an xDrive vehicle equipped with all season tires.
  
• This price of 4 F10 winter wheels and tires is less than the additional cost for the E60 528 xDrive ($2,115 Dealer Net or $2,300 MSRP).
  
• Make sure all client advisors read, study and have a copy of the winter tire information on page#9 of the BMW Approved Tire Reference Guide (PD1-TC02).
  
• Order (through Dealer Tire) additional copies of this brochure and make sure all client advisors have a supply as a hand out to customers interested in purchasing a new vehicle.
• The use of winter tires on all four wheels is recommended.
  
• Also utilize and have extra copies of the BMW Approved Winter Tire Brochure (PD1-TC05) for hand outs to customers.

Residual Information: N/A.

Parts Information:

Description	Models	Part Number	MSRP
Winter Wheel and Tire (Style#327) Run Flat Dunlop SP Wintersport 3D*RSC 225/55-17” 97 H	F10 - 528i & 535i up to 9/2010 production	36 11 2 208 367 *	$495.00 Each
Winter Wheel and Tire (Style#327) Run Flat Dunlop SP Wintersport 3D*RSC 225/55-17” 97 H	F10 - 528i & 535i from 9/2010 production onward	36 11 2 208 368 *	$495.00 Each
17” Winter Run Flat Tire – SP Wintersport 3D DSST 225/55 R17 Dunlop 97 H	F10 – 528i & 535i	36 11 0 440 570 *	TBD

(*will also fit the F10 535xi)

Winter tires can be ordered via the BMW Tire Center website, thru DCS or by calling the BMW Tire Center at 1 866 426-9847. Dealer Tire will accumulate orders and they will be released once inventory is available (estimated availability is the end of August). Due to the seasonal nature of this wheel/tire combination these part numbers are marked non-returnable.

Please note: Dealer Net and MSRP is processing at this time in the system. Please hold off placing any orders until the pricing has updated in the system on Monday 7/26.

Additional information will be sent out in the near future on the F10 550i models.


For the full PDF, click here.